Irrespective of the business size, your brand image and reputation decide your future. A strategic PR approach can be the best approach to maintain reputation in the digital era.
What makes a brand? They sure don't pop out of thin air.
Products are plentiful. Even more now than ever in the history of the human race. As if the human race are in a race to churn out more products. Each year. Every year. But not all of them sell. Hell, most of them don't. The ones that do, are brands.